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Beauty and wellness brands can expect increased attention, opportunity and competition in the year ahead.
January 2, 2025
By: Lianna Albrizio
Associate Editor
Heading into a milestone year, the times certainly are a changin’. Beauty and wellness are being taken more seriously than ever. Women are no longer being judged for their adamance around multi-step skincare and color cosmetics routines because men want a slice of the action. In the Information Age, consumers are turning to AI assistants for consultations about their skin concerns. As beauty enthusiasts understand the need for beauty rest, they’re setting aside their devices at bedtime to get...
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